Generally, we collect and use personal information about you to provide a range of products, services and benefits relating to your experience needs. We also collect personal information to assist in identifying ways in which we can serve you better, and to assist our internal administration and operations including accounting, risk management, record keeping, archiving, systems development and testing, and staff training.
Some of the information we collect is for the purpose of improving our interaction with customers. We collect personal information about you, including family members and friends, for purposes in relation to your and their dealings (either directly or indirectly) with Cardrona.
We may collect and update that information over the phone, by letter, fax, email, over the internet, on our website, via webchat, in person or if you participate in our marketing campaigns. When you visit our websites, we may collect certain information, even if you don’t book an experience with us. We will collect certain technical information about you when you visit our website. This is likely to include: the internet domain you use, your IP address or other device identifier, your browser type and version (e.g. Chrome orInternet Explorer) the operating system and platform that you are using (e.g.Windows or Mac) the screen resolution of your device the dates and times when you access our website the full URLs of the pages you visit and the websites or links that you use to access our website, login information, details of products or services that are viewed and the length of visits to certain pages of the website. None of this information by itself will be able to tell us who you are, but it can still be considered ‘personal’ information.
We use this information for site management and security purposes (such as troubleshooting and testing) as well as to help us improve our website. We do not try to identify individual users or their usage habits from this data. Raw data logs are retained temporarily as required for security and site management purposes only. We collect this information so we can fulfil our legitimate interests as a business to ensure that our website is fit for purpose and promotes our services appropriately for our customers, including by displaying information that our customers are interested in.
We also rely on our legitimate interest in measuring customer satisfaction and troubleshooting any website issues. Where required by law, we may also seek and rely on your consent.
We may collect and use information from various sources in connection with the marketing and advertising of our services. We may also use data we collect from you (either directly or via our website or advertising) to help us to measure the effectiveness of our advertising and to establish what interests you and what doesn't.
Cookies are widely used in order to make websites work, or to work more efficiently, and our site relies on cookies to optimize user experience and for features and services to function properly. A cookie does not identify you personally but it does identify your computer.
Our website uses Google Analytics, a service which transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and webpage usage.
If you make use of any Cardrona social media features, either on our website, an app or otherwise through a social media provider, we may access information about you via that social media provider in accordance with their policies. When using a social media feature and if you have chosen to include it in your social media account, we may access information such as your name, profile picture, gender, birthday, email address, town or district and any other information you have chosen to make available. Depending on the privacy settings of you and your friends, we may access information that you provide to a social media provider regarding your respective locations (“Location Data”) to provide you with relevant content. Please note that your Location Data may also be shared with your friends on a social media provider in accordance with your privacy settings for that social media provider.